Many successful business firms produce training videos as part of their annual training for existing staff and HR training videos for newly recruited staff. One of the advantages of using informative video as a training method is consistency. It ensures that staff is well informed on fundamental values and goals of the company, down to specific guidelines on each scenario. In addition, having a good training video can produce unity within the organization. Ultimately, the training video usually provides an easy-to-understand visualized manual, preferably creative and exciting to watch.

Some key advantages of having a good corporate training video:

1. Videos are more interesting to watch than traditional training methods and lectures.
2. Training videos can provide easy-to-understand visualization.
3. Training videos with the right mood and tone can generate an employee's authentic company pride.
4. Training videos guarantee accurate and consistent training content.

A 2017 survey and research conducted by Google and Ipsos Connect found that millennial employees (born between 1981 and 1996) are 2.7 times more likely to learn new skills through video than by reading a manual. With the capability of today's smartphones to support high-resolution video playback, it is common for leading companies to produce corporate training videos as standardized manuals that employees can access this video anywhere and anytime.

The cost of producing a training video for each project varies in different price ranges. For example, approximately 10 minutes of training videos can cost from 100,000 - 500,000 baht (or more) depending on the following variables:

• Does this training video require graphics animation?
• Does the script need a creative direction to make it more precise and exciting?
• Content complexity
• Style and genre (animation, interview, talking head, or onsite demonstration)
• Thai / English or both languages
• Amount of shooting days and filming location
• Casting (if required)
• Professional makeup artist (if required)
• Additional post-production requirements such as voiceover, graphic text, subtitles