The right promo video is a secret to creating successful brand awareness and identity for products and services. An outstanding promotional video must engage the audience, convey the message clearly, and stimulate the expected marketing results by evoking desired emotional response.

Because promotional videos can be created in a variety of formats. Each style/genre has unique strengths and suitability for different purposes. Therefore, in the first step, before shooting the promotional video, our director will design the mood and tone of the video and strategically plan each detail toward the end goal.

This creative process ensures that we can provide promotional video production that effectively delivers the desired result -- both aesthetically and strategically. From the start, our director usually works closely with clients to design and develop themes, styles, and stories that are interesting and consistent with brand image and identity. Once approved, our professional video production and post-production team will ensure that the result is a high-quality promo video that connects.

Promotional videos focus on building sales support by promoting a specific marketing initiative, sale, or event. It can sometimes be part of a more extensive campaign. The purpose is to reach the audience, grab attention, and connect, making them interested to learn more about your product, service, or project. 

Global brands' successful marketing campaigns always introduce their campaign with an engaging video that connects.

We already mention four types of promotional videos above, which most of our clients usually go to for their promo campaigns. Here are specific video genres that we offer at Bangkok VDO.

• Product Video
• Product Launch Video
• Event Video
• Explainer Video
• Video Ad.
• Testimonial Video
• Documentary/Advocacy
  
  

Video Genre: Promotional Documentary/Advocacy Video
Job Description: Interviewing and following a student's life and the campaign stakeholders to create a video that depicts core values of TCFE.
Intended Use: Website / Social Media 
Filming Locations: Chiang Mai, Bangkok
No. of Filming Days: 4 
Cameras: Canon C200, Mavic Air 2 (Drone), Panasonic GH5

Video Genre: Promotional Video for Online Ad.
Job Description: Recording freestyle dances and intercutting with footage from 6 dance classes.
Intended Use: Website / Social Media 
Filming Location: Bangkok
No. of Filming Day: 1 
Cameras: Panasonic GH5S + Panasonic GH5

Video Genre: Promotional Video / Online Ad.
Job Description: Conceptual videography highly edited with text captions and foley sound effects.
Intended Use: Website / Social Media 
Filming Location: Bangkok
No. of Filming Days: 2 
Cameras: Canon C200 / Panasonic GH5S / Canon 5D MK IV

The Bangkok VDO team is very proud and thankful for the opportunity to work with the United Nations Educational, Scientific and Cultural Organization (UNESCO) on this project to promote non-formal middle school education (NFME) in Myanmar. Our director approached the project in a documentary style, field visiting and interviewing students, teachers, and key stakeholders for an eye-opening reality.

Agency: Liquid
Director: Natthaphon Sakulvanaporn
Director of Photography: Veerachat Vongniyomkaset
Shooting Location: Phuket